Avia Health Informatics restructuring to boost international growth plans

Avia Health Informatics (LON:AVIA)told investors that it is reorganising its group structure to reflect its international growth strategy. The reorganisation is designed to strengthen Avia’s operational management and to facilitate its international growth plans – which focuses on the Odyssey software suite. 

As part of the restructuring plan, the company has expanded its international sales team.

Meanwhile at the UK-based subsidiary Plain Healthcare, UK operations director Tim Morris has been promoted to managing director. Additionally, Aviva plans to centralise its marketing, finance and administrative functions from North Wales to its new head office West of London.
"The board believes that by centralising the operational functions of the company it will be better positioned to manage its existing UK operations and take advantage of international opportunities as they present themselves,” Avia chairman Barry Giddings commented.

Internationally, Avia has appointed a new American vice president of sales, with Andrew Jobson taking the position on 1 November 2010. Giddings highlighted that Florida-based Jobson will help Avia penetrate the US market in the short to medium term.

Elsewhere Plain Healthcare’s former international business director, Chris Coyne, will also join Avia’s international team as the regional director of sales for Europe, Africa, India, Russia and the Middle-East. Coyne will take on the position immediately, and he will be based at Avia's UK head office.

Through its ‘International Growth Strategy’ the company aims to reduce its dependence on the UK market and focus it attention on major international growth markets specifically the emerging markets in the Far East and the Americas.

According to Avia, the Odyssey software products ‘promise to revolutionise the way people receive health advice’. The ‘clinical decision’ systems can be used for self-assessment on a touch screen device, or accessed via the internet by clinicians working over the telephone or directly with the patient.

Avia joined London’s AIM market in November 2009, following a reverse takeover of The Plain Software Company.