smartFOCUS wins marketing software order from Betsafe

SmartFOCUS Group (LON:STF) has won a contact to help Betsafe - a northern European online gaming group - improve its marketing efforts.
The company will allow Betsafe to boost player retention and profitability, by using timely and relevant multi-channel communications.
"We're in a competitive and fast-moving business," said Betsafe chief executive Henrik Ekdahl Persson. “To us it's all about the best possible player experience and to maintain the most relevant communication across the player lifecycle,
“With our new CRM tool from smartFOCUS we aim to not only enable us to achieve these marketing objectives, but to do so with increased automation and efficiency.”
Persson highlighted that smartFOCUS’ software will give Betsafe an ‘integrated view of the player’, providing information across channels, history and preferences.
He adds: “We've grown so fast, to 500,000 players, and I'm excited about the stage smartFOCUS and its social media, multi-channel analysis, campaign management and reporting will bring us to next."
Betsafe is now going to use smartFOCUS's packaged game solution, which is specially designed for the gaming market's sophisticated digital marketing needs.
The software suite includes smartFOCUS smartMARKETER, with its Analyzer, Campaigner and Reporter components. It also has the eChannel software which communicates through e-mail, mobile, SMS, landing page, microsites, and RSS, as well as social media networks such as Twitter, Facebook and MySpace.
"Betsafe has undergone a tremendous rate of growth since its launch,”  smartFOCUS interim chief executive Curt Bloom said.
“I'm looking forward to what we can achieve together as Betsafe reaps the benefit of our intelligent marketing solutions, and also deploys smartFOCUS eChannel to communicate with gamers across e-mail, mobile, social networks, web and SMS," Bloom added.
The financial details of the contract were not disclosed.