TrueContext's ProntoForms app subject of national TV campaign

Mobile app maker TrueContext (CVE:TMN) said Monday its business smartphone app ProntoForms will be the focus of a national radio and TV advertising campaign.
The company said in a statement the advertising campaign plans to focus on one of many recent case studies developed for the app, Jet's Pizza.
"We're working very closely with our national carrier partner in accelerating adoption of our product across multiple business verticals," said TrueContext CEO, Alvaro Pombo.
"An important strategy in our growth is sharing success stories on the creative ways our customers are deploying ProntoForms – we're happy to see the Jet's Pizza case study evolve into a national campaign."
ProntoForms does away with paperwork and redundant data entry, allowing field workers to fill business forms from Apple, Blackberry, Android, or Microsoft-powered devices as required. Employers can easily deploy the system, quickly turning paper forms into mobile forms. Data is maintained securely in a data-center, instantly accessible with an internet connection or connected to back office systems.
The app hits the sweet spot in terms of what small and medium businesses desire for mobile applications- it is a tool that will help their mobile workforce increase productivity in the field, helping businesses save time and be more effective.
For example, inspections can be submitted in real time to the Jet's Pizza headquarters for reporting and review, with field quality inspection teams better organized and inspecting more stores, resulting in cost savings.
President of Jet's Pizza, Eugene Jetts, commented: "With ProntoForms, we are now increasing the number of stores inspected each week, this helps us ensure quality service to our customers and helps us grow our business."
The ProntoForms Jet's Pizza commercial and case study can be viewed on AT&T’s Business Youtube channel at the respective links: http://youtu.be/qU4eqxTkIhA and www.youtube.com/watch?v=rtIQygU5GBU.
In August 2009, TrueContext completed a reverse takeover transaction with Carlaw, in which Carlaw and TrueContext amalgamated, resulting in Carlaw owning all shares of the combined entity. The resulting company was named TrueContext Mobile Solutions.