Digital Shelf announces GSP Rushfit DVD to hit stores in US, with Sports Authority this fall

Digital Shelf Space (CVE:DSS) reported Tuesday that its global distribution partner Northern Response will start to sell its GSP Rushfit home workout DVD series, featuring mixed martial arts champion Georges St-Pierre, to U.S. sporting goods retailer Sports Authority this fall.
"As with Canada, we have had a tremendous initial response from retailers in the U.S. and anticipate that more U.S. retailers will look to add GSP Rushfit to their product line up over the coming months," Northern Responses VP of marketing, Don Cameron, said in a statement.
"The U.S. retail distribution of GSP Rushfit is the first of what we hope to be many more countries that we will add to retail and sell GSP Rushfit."
Northern Response represents Digital Shelf Space globally, with distribution partners in over 90 countries around the world.
President and CEO of Digital Shelf, Jeffrey Sharpe, commented: "We were pleased to learn from Northern Response that we have secured U.S. retail distribution and that the Sports Authority, with 460 stores in the U.S., has chosen our GSP Rushfit workout series."
"Being on the shelves at the Sports Authority starting this fall is a significant milestone for our Rushfit product and gives consumers even greater accessibility and convenience to purchase the GSP Rushfit program."
The fitness workout series, designed to appeal to a demographic interested in mixed martial arts and its training methods, aims to give both an efficient and effective workout at home with minimal equipment.
The video, which launched December last year, is an eight-week home-based DVD workout program staring mixed martial arts welterweight world champion Georges St-Pierre.
Digital Shelf said the program uses many mixed martial arts conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.
Last week, the home entertainment provider announced that its workout series would hit the stores in Canada, to be available for retail at Sears Canada and Zellers this fall.
Digital Shelf Space, producer and online distributor to digital retailers and content owners, also sells digital downloads and streaming video formats online.
Shares of the company climbed 2 cents higher on Tuesday morning, or 10.71%, to 16 cents a share.