Digital Shelf launches initial US Direct Response TV campaign for GSP RUSHFIT DVD series

Digital Shelf Space Corp. (CVE:DSS)(OTCQX:DTSRF) said Tuesday that it has started its initial Direct Response TV campaign in the US for its home workout GSP RUSHFIT DVD fitness series, starring Montreal-based Mixed Martial Arts (MMA), World Welterweight Champion, George St-Pierre.
"With the positive consumer response since launching our GSP RUSHFIT series, both online and at retail, we are excited to see the increased traction that we can gain with this broadened consumer reach through national television in the US," said president and CEO of Digital Shelf, Jeffrey Sharpe.
The Infomercial will air on a selection of channels, including Fox Business, SPIKE, ESPN Classic, Cox Sports TV and HD Net, among others.
VP of marketing and business development, Dave Bogart, added: "With our preliminary commitments from key US sporting goods retailers to carry our GSP RUSHFIT program, we anticipate increasing our total number of US retailers throughout Q4 as the much-anticipated Direct Response TV spot rolls out and retailers conduct their traditional November/December fitness section reset."
Indeed, the GSP RUSHFIT DVD series is already carried in the U.S. by The Sports Authority, with the latest retailer Academy Sports and Outdoors added last week. It is also sold in Canada by major retailers including Sears Canada, Zellers, Walmart, Future Shop, National Sports, Sports Experts, Sport Check, Best Buy, and Canadian Tire.
The GSP RUSHFIT program is expected to be available in over 3,000 stores by the end of the third quarter. The series was designed to appeal to those with an interest in MMA and MMA training methods, for a complete and efficient home fitness workout program, with minimal equipment.
The DVD series uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.
In the six months ending June 30, Digital Shelf generated sales of $1.14 million. Second quarter sales rose 3.6% sequentially, to $582,251 over the first quarter. These numbers are expected to improve further in the second half, as the number of stores selling GSP RUSHFIT continues to increase. Over 25,000 copies of the DVD series have already been sold.
The product can also be purchased through the GSP RUSHFIT website (www.gsprushfit.com).
Digital Shelf Space is an independent producer of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators.