He will join the executive management committee and report directly to group CEO Dane Douetil.
Cox has over 30 years of experience in the UK commercial insurance market. He joined Brit Insurance in 2006 as underwriting director of the UK Strategic Business Unit. Prior to this, he held various senior positions at RSA, including director of underwriting and risk for its UK business.
The role of UK Strategic Business Unit CEO was formerly held by Peter Burrows, who announced his intention to retire in late 2009, and has since held the position of executive chairman of the unit. Burrows will continue to work closely with Cox until his retirement in December.
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