Tuesday, 17 April 2012

Digital Shelf Space says GSP RUSHFIT now available online at Target.com

Digital Shelf Space Corp. (CVE:DSS)  (OTCQX:DTSRF) said Tuesday that its GSP RUSHFIT DVD home workout series has begun selling with US retailer Target (NYSE:TGT) online.

The company’s home workout GSP RUSHFIT DVD series, which features Mixed Martial Arts (MMA) welterweight world champion George St- Pierre, is now available at www.target.com.

"We were very excited to learn from our global distribution partner, Northern Response (International) Ltd. that Target has chosen our GSP RUSHFIT workout series," said David Bogart, EVP of business development and production for Digital Shelf Space

"Being made available on Target.com is positive step in the growth of our GSP RUSHFIT product distribution. Target.com provides greater awareness and gives consumers even greater accessibility and convenience to purchase the GSP RUSHFIT series."

The series appeals to those with an interest in MMA and MMA training methods, for an efficient home fitness workout program, with minimal equipment. The product uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.

The DVD fitness series has exploded in popularity since launching in December 2010, with international distribution taking off.

Recently, the company said the GSP RUSHFIT DVD series reached 14th on Amazon.com’s top 20 exercise and fitness best seller list.

The company also recently announced the home workout DVD series began retailing in Australia in the first quarter, and in February announced the start of retailing in the Philippines.

The fitness series is now represented in more than 90 countries around the world, through Digital Shelf Space’s global distribution agreement with Northern Response.

In Canada, it is already carried by major retailers including Sears Canada, Zellers, Wal-Mart, Future Shop, National Sports, Sports Experts, Sport Check, Best Buy, and Canadian Tire, and in the US by The Sports Authority and Academy Sports and Outdoors.

In December, Digital Shelf Space announced a new long-term licence agreement with Georges St-Pierre for potential future fitness products and services under the RUSHFIT moniker.

Digital Shelf Space is an independent creator, producer and distributor of home entertainment content targeted at the fitness and sports instruction market. Earlier this month, the company signed an exclusive video production agreement with Golf Experiences, operator of the PGA TOUR's TOURAcademy.

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