Snipp Interactive unveils "QR in the Cloud" technology

Snipp Interactive (CVE:SPN), a mobile marketing services provider, unveiled Tuesday a Cloud-based technology for scanning QR codes without an app or a smartphone, as part of the company's “Mobilize Me” platform.
The “QR in the Cloud” allows users to scan QR codes without a smartphone or QR reader app. QR codes are a two-dimensional codes consisting of black square dots arranged in a square pattern on a white background.
The information encoded in it can store universal resource locator links, geo co-ordinates and text. The codes were primarily used for the auto sector, but migrated to the advertising realm.
Snipp said “QR in the Cloud” allows users to take a photo of any QR code with their mobile phones and send it in through an instant messaging service (MMS) to receive encoded content back by text message.
Snipp’s solution allows over 98 per cent of the total mobile population in the United States to scan QR codes, it said.
If used in tandem with Snapp, the company’s proprietary image recognition technology, “QR in the Cloud” also allows any logo or distinctive image to be used as a mobile response code in campaigns, it added.
“QR in the Cloud further demonstrates how we are differentiating our offering by developing unique technology,” chief executive Erik Hallstrom said in a statement.
“Marketers now have a response solution that works for virtually all of the mobile users targeted for a particular campaign, irrespective of the phone type or software they have.”
Snipp's “Mobilize Me” platform supports many input mechanisms for mobilizing marketing campaigns for companies, including text message, QR codes, Microsoft tags and Snapp tags.
The platform delivers a number of content experiences to customers as part of sales tactics, including text messages, mobile web pages to collect data, emails, mobile videos, audio, sweepstakes, coupons, and ringtones, among others.
Last month, the company announced a deal with digital marketing service provider VirKet S.A. to offer its “Mobilize Me” technology platform in Mexico in the Spanish language.
Under the strategic partnership agreement, Snipp will license its platform and provide mobile marketing services with VirKet in the Mexican market – on an exclusive basis.
Washington, D.C.-based Snipp makes revenue by designing, constructing, implementing and managing mobile marketing services for its customers. The company also has international operations in Canada, Mexico and India.
Already, without any dedicated full time sales resources, the business, which was established in 2007, has provided its services to several Fortune 500 companies and other major brands, advertising agencies and publishers, including Wal-Mart (NYSE:WMT), ESPN, Time Inc, Ford (NYSE:F), Nike (NYSE:NKE), Wendy's (NASDAQ:WEN) and Campbell Soup (NYSE:CPB).
The company's services allow marketers to create individualized mobile interaction across media channels as well as for customer “touch points” like retail environments and events. It also supports tracking of customer behaviour in real time, which has previously been impossible for off-line media such as print advertising.
Since its platform is delivered from the “cloud”, “it avoids complex, time consuming and costly IT implementation and integration," says Hallstrom.