Snipp Interactive (CVE:SPN), a mobile marketing services provider, unveiled Tuesday a Cloud-based technology for scanning QR codes without an app or a smartphone, as part of the company's “Mobilize Me” platform.
The “QR in the Cloud” allows users to scan QR codes without a
smartphone or QR reader app. QR codes are a two-dimensional codes
consisting of black square dots arranged in a square pattern on a white
The information encoded in it can store universal resource locator
links, geo co-ordinates and text. The codes were primarily used for the
auto sector, but migrated to the advertising realm.
Snipp said “QR in the Cloud” allows users to take a photo of any QR
code with their mobile phones and send it in through an instant
messaging service (MMS) to receive encoded content back by text message.
Snipp’s solution allows over 98 per cent of the total mobile population in the United States to scan QR codes, it said.
If used in tandem with Snapp, the company’s proprietary image
recognition technology, “QR in the Cloud” also allows any logo or
distinctive image to be used as a mobile response code in campaigns, it
“QR in the Cloud further demonstrates how we are differentiating our
offering by developing unique technology,” chief executive Erik
Hallstrom said in a statement.
“Marketers now have a response solution that works for virtually all
of the mobile users targeted for a particular campaign, irrespective of
the phone type or software they have.”
Snipp's “Mobilize Me” platform supports many input mechanisms for
mobilizing marketing campaigns for companies, including text message, QR
codes, Microsoft tags and Snapp tags.
The platform delivers a number of content experiences to customers as
part of sales tactics, including text messages, mobile web pages to
collect data, emails, mobile videos, audio, sweepstakes, coupons, and
ringtones, among others.
Last month, the company announced a deal with digital marketing
service provider VirKet S.A. to offer its “Mobilize Me” technology
platform in Mexico in the Spanish language.
Under the strategic partnership agreement, Snipp will license its
platform and provide mobile marketing services with VirKet in the
Mexican market – on an exclusive basis.
Washington, D.C.-based Snipp makes revenue by designing,
constructing, implementing and managing mobile marketing services for
its customers. The company also has international operations in Canada,
Mexico and India.
Already, without any dedicated full time sales resources, the
business, which was established in 2007, has provided its services to
several Fortune 500 companies and other major brands, advertising
agencies and publishers, including Wal-Mart (NYSE:WMT), ESPN, Time Inc, Ford (NYSE:F), Nike (NYSE:NKE), Wendy's (NASDAQ:WEN) and Campbell Soup (NYSE:CPB).
The company's services allow marketers to create individualized
mobile interaction across media channels as well as for customer “touch
points” like retail environments and events. It also supports tracking
of customer behaviour in real time, which has previously been impossible
for off-line media such as print advertising.
Since its platform is delivered from the “cloud”, “it avoids complex,
time consuming and costly IT implementation and integration," says