Snipp Interactive (CVE:SPN) has launched its new Mobile Purchase Validation tool with its first major program on the platform - a holiday promotional offer by Church & Dwight(NYSE:CHD), the maker of Arm & Hammer Baking Soda.
The mobile marketing firm's service streamlines the redemption process for marketing programs tied to the purchase of a product or service.
Program such as rebates, coupons, gift-with-purchase offers, or loyalty rewards typically require customers to submit proof of purchase.
Instead of requiring customers to photocopy receipts and mail them in, Snipp's Mobile Purchase Validation program allows customers to submit proofs of purchase using only their mobile phones, and processes user submissions in 48 hours.
"Our Mobile Purchase Validation program provides marketers with an entirely new and better way of conducting programs like rebates, loyalty and coupons - one that is more cost-effective for the marketer while being much easier to use and more transparent for the end customer," said Snipp CEO Atul Sabharwal.
Church & Dwight is using the new service to provide its customers with a $10-off coupon. To qualify, they need to buy two one pound boxes of Arm & Hammer Baking Soda between October 1, 2012 and February 1, 2013, and submit photos of their receipts and the two boxes by email or messaging.
Once this is validated, the customers will get back a $10 savings coupon from 1-800-Flowers.com.
The news today follows Snipp's release of third quarter results on Wednesday, when it reported a more than 50 per cent increase in revenue, citing a growing sales channel through existing and new customers.
For the quarter that ended September 30, the company reported revenue of $141,459, up from $94,118 the prior year period. Indeed, earlier this week, the mobile marketing company announced a new contract from existing customer Meredith Corp (NYSE:MDP). The two parties partnered to launch a "revolutionary" new annual program, which is powered by Snipp's 'Mobilize Me' platform and its new Mobile Microsite builder.
The new program is aimed at digitally enhancing Meredith Corp's Special Interest Media (SIM) group's reader response activation program. Meredith, responsible for brands such as Better Homes and Gardens, Allrecipes.com, EveryDay with Rachael Ray, and Ladies' Home Journal, among others, said the program will provide participating advertisers with customized mobile websites, in addition to the ads they run in the magazine.
Snipp provides print publishers, advertising agencies and corporate/consumer brands with a full suite of mobile marketing services in North America. Its 'Mobilize Me' platform supports many input mechanisms for mobilizing marketing campaigns for companies, including text message, QR codes, Microsoft (NASDAQ:MSFT) tags and Snapp tags.
Headquartered in Washington, D.C. and established in 2007, the company has provided its services to several Fortune 500 companies and other major brands, advertising agencies and publishers, including Wal-Mart (NYSE:WMT), ESPN, Time Inc, Ford (NYSE:F), Nike (NYSE:NKE), Wendy's (NASDAQ:WEN) and Campbell Soup (NYSE:CPB).
The company has also expanded its suite of mobile marketing services in Mexico through a license agreement with digital marketing agency Virket S.A., providing mobile marketing services in the Mexican market together on an exclusive basis.
The deal proved lucrative, as back in October, it inked a deal with Mexican yellow pages publisher, Sección Amarilla, and telecom operator Telmex to create a marketing campaign for cell phone and tablet users. Telmex is owned by Fortune 500 company America Movil, the largest telecommunications company in Mexico.
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