The company stated that the system enabled entertainment companies to improve operating efficiencies and had applications in other markets where consistency of branding across multiple language versions is important, including customer products, videogames and publishing.
“In the past, style-guides - those all important standard, style and format-setting documents for product packaging and marketing campaigns - have been created manually. Now with our new automated system, these documents can be produced more quickly and easily, saving time and cost and providing greater centralised control,” said chief executive of ZOO Digital Stuart Green.
In June, broker FinnCap revised its projections for the company after it reported better than expected preliminary results, forecasting sales reach US$16.2 million in 2011, up from US$15.1 million in 2010 and US$11.3 million in 2009. The EV (enterprise value)/EBITDA (earnings before interest, taxes, depreciation and amortisation) has been projected at 7.7x for 2011 compared to 10.3x in 2010.
ZOO takes a two-pronged approach to its business, with two distinct business lines. It licenses-out its software, primarily charged with a SaaS (Software as a Service) style per-use structure. Separately, the company has its own production facility, utilising the same propriety software from which it provides a full-service creative and production service. The company has stated that a mixed offering enables it to generate recurring revenues from most clients which increase as its software products become established components of their internal systems and workflows.
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