The company, which in early 2010 announced its partnership with AT&T, is responsible for the ProntoForms business application, which does away with paperwork and redundant data entry, allowing field workers in the retail inspection field, for example, to fill business forms from Apple, Blackberry, Android, or Microsoft-powered devices as required.
The mobile app, which is available for purchase directly through AT&T's Small Business Mobile Application Recommender Tool (SMART), allows companies to streamline their out-of-office processes and workflows by turning paper forms into mobile ones. ProntoForms enables users to create forms, generate reports, as well as capture signatures and photos within minutes, all in real-time over the AT&T wireless network.
Data on the mobile form is then maintained securely in a data-center, and can be turned into emails or PDF reports, instantly accessible with an internet connection or connected to back office systems. Form submissions are in real-time, and are especially useful for reporting maintenance issues, materials and supplies order forms, and service and job pricing quotes.TrueContext CEO Alvaro Pombo commented: "The activation of 10,000 paying subscribers from over 1,200 customers is an important milestone for TrueContext and has mostly been achieved with the momentum gained so far in 2011 with our operator channel partners.
"The customer base acquired to date plus the continuing acquisition rate provides an excellent foundation for us to drive widespread adoption of our product ProntoForms with existing and new customers.
"Our business objectives are clear; we're building a product, reseller partnerships and business process to meet our next target of 100,000 subscribers."
Total revenue for the three months ending June 30 totaled $338,628, compared to $152,446 a year ago, and $288,788 in the first quarter. License revenue came in at $220,720, representing 138% year-over-year growth, driven solely by subscriptions.
Subscription revenue through operator channels, such as through the AT&T partnership, climbed to $108,714 in the second quarter, more than double the figure from the previous quarter. This is an area on which TrueContext plans to focus on in the future, as adding more operators like AT&T is expected to drive growth. Aside from the subscription sales generated through such partnerships, advertising through operating channels also drives higher volumes of traffic through TrueContext's website.
Average subscribers per month for operators rose to 3,620 during the second quarter, compared to 1,646 in the prior three month period.
Shares in the Ottawa, Ontario-based company closed on Friday at 14-cents.
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