Respect Your Universe (OTCBB: RYUN) is set for a significant amount of exposure in the week it launches its new clothing line thanks to a tie-up with UFC fighter TJ Dillashaw.
Dillashaw will represent the clothing and apparel brand as he fights Walel Watson on the main card of a UFC event tomorrow night in Omaha, Nebraska.
The event will be broadcast on the Fuel TV channel, which is part the Fox Cable Network in the United States.
The one fight sponsorship deal sees Dillashaw wear various items from RYU's debut line of premium performance apparel.
This product range is being launched by RYU this week.
"We are thrilled to have Dillashaw represent RYU at the UFC on Fuel TV 1 against Watson the same week we are releasing our new Men's Line," said brand ambassador, and former MMA fighter, Rocky Bice.
"Made to fit the training and competition needs of fighters like Dillashaw, he encompasses what RYU's core values of respect, strength, honor and sustainability are all about."
Dillashaw said: "I am very excited to be working with RYU. It is a classic look, with up-to-date style."