Digital Shelf Space Corp. (CVE:DSS) reported Tuesday its GSP RUSHFIT DVD series reached 14th on Amazon.com’s exercise and fitness best seller list last Friday.
The company’s home workout GSP RUSHFIT DVD series, which features
Mixed Martial Arts (MMA) welterweight world champion George St- Pierre,
has been listed on Amazon.com for only three months.
The GSP RUSHFIT DVD series has also received 11 out of 11 five star reviews, the top rating a product can receive on Amazon.com, Digital Shelf Space added.
All the exercise and fitness titles ahead of the GSP RUSHFIT DVD
series were produced by Beachbody LLC and Zumba Fitness LLC, and have
been supported with multi-million dollar TV advertising campaigns.
"We are pleased by our success selling RUSHFIT on Amazon.com
after spending only a fraction of the marketing dollars that support
the industry leading titles ahead of us in the Top 20,” said chief
executive of Digital Shelf Space, Jeff Sharpe.
"In addition, the majority of titles out-selling us have been in the market for several years and have gained a large number of Amazon.com reviews and feedback.
"We look forward to seeing our results over the coming months for GSP RUSHFIT as our Amazon.com seller and product feedback grows."
The company also announced on Tuesday that based on the success of its Amazon.com product listing, it has now listed its GSP RUSHFIT DVD series on Amazon.ca and Amazon.co.uk.
The series appeals to those with an interest in MMA and MMA training
methods, for an efficient home fitness workout program, with minimal
The product uses various MMA conditioning exercises, intense circuit
style training and body weight training for fitness consumers to build
muscle, cut weight and get in shape.
The DVD fitness series has exploded in popularity since launching in December 2010, with international distribution taking off.
The company recently announced the home workout DVD series began
retailing in Australia in the first quarter, and in February announced
the start of retailing in the Philippines.
At the end of its fiscal third quarter, the company's GSP RUSHFIT DVD
workout series had been placed in more than 4,000 stores across Canada,
beating its own initial target of 3,000 stores, and capturing over 80
percent of the key Canadian retail distribution channels available.
The fitness series is now represented in more than 90 countries around the world, through Digital Shelf Space’s global distribution agreement with Northern Response.
In Canada, it is already carried by major retailers including Sears Canada, Zellers, Wal-Mart, Future Shop, National Sports, Sports Experts, Sport Check, Best Buy, and Canadian Tire, and in the US by The Sports Authority and Academy Sports and Outdoors.
In December, Digital Shelf Space
announced a new long-term licence agreement with Georges St-Pierre for
potential future fitness products and services under the RUSHFIT
Digital Shelf Space
is an independent creator, producer and distributor of home
entertainment content targeted at the fitness and sports instruction
The company’s share price traded at 15 cents each on Toronto’s junior venture exchange on Tuesday afternoon.