Digital Shelf Space Corp. (CVE:DSS) (OTCQX:DTSRF) said Tuesday that 1991 British Open champion and 17-time winner on the PGA Tour Ian Baker-Finch will be the host for the new TOURAcademyHome Edition DVD golf instructional series.
Baker-Finch is also a CBS professional golf analyst.
In early April, Digital Shelf Space signed an exclusive video production agreement with Golf Experiences, operator of the PGA Tour'sTOURAcademy.
deal includes the production, marketing, and global distribution of a
direct-to-home DVD golf instructional series, which will be marketed
under the TOURAcademy brand name and is slated for release early this
Filming took place at the home of THE PLAYERS
Championship, backdrop to the PGA TOUR headquarters in Florida, and one
of the most famous golf courses in the world, TPC Sawgrass.
TOURAcademyHome Edition DVD series features instructors from the
TOURAcademy, delivering a "comprehensive 8-week practice program
incorporating fundamentals and techniques that are used by the top golf
professionals on the PGA TOUR today", said Digital Shelf Space.
played for many years as a professional on the PGA TOUR and having seen
pretty much every golf instructional product on the market over that
time, I am excited to be a part of this innovative TOURAcademyHome
Edition golf instructional DVD series", Baker-Finch said.
world-class instructors from the TOURAcademy have put together what I
feel is the most comprehensive 8-week practice program on the market
today and it is a program that can be delivered directly into the homes
of golfers around the world.
"The product is designed for
golfers of every level to improve their game by learning to practice
properly like the professionals."
Digital Shelf's agreement with
Golf Experiences is exclusive for a period of three years, and includes
an option to extend for one-year consecutive terms afterwards.
are ecstatic to have Mr. Baker-Finch as the host of the new TourAcademy
Home Edition DVD golf instructional series," said senior VP of business
development and production for Digital Shelf Space, Dave Bogart.
"Mr. Baker-Finch brings both his experience as a PGA TOUR professional and his knowledge as a professional golf analyst for CBS to compliment the phenomenal programming provided by the world-class instructors of the TOURAcademy."
As part of the agreement with Golf Experiences signed in April, Digital Shelf Space
issued 1.25 million units at a price of $0.20 each to the golf company,
raising $250,000 for marketing, advertising, working capital and
general corporate purposes.
Digital Shelf Space,
an independent creator, producer and distributor of home entertainment
content targeted at the sports and fitness space, is known for its GSP
RUSHFIT home workout DVD series, which features Mixed Martial Arts (MMA)
welterweight world champion Georges St-Pierre.
GSP RUSHFIT recently reached Amazon.com's
top 20 bestseller list after only three months of being listed on the
website. The DVD fitness series has exploded in popularity since
launching in December 2010, with international distribution taking off.