NeoMagic (PINK:NMGC) is a company with a host of potentially lucrative software and hardware products, including a family of system-on-chip (SOC) processors that can be used for a wide number of applications, from vehicle toll collection services and remote controllers to smart home technology.
applications processors/micro controllers, sold under the MiMagic brand
name, enable high-performance processing within a low power consumption
The "highly integrated powered efficient chips",
says CEO Syed Zaidi, are ideal for handheld battery-operated
applications, such as touch screen remote controllers and embedded
also provides design services to its consumers for system and software
development/customization to accelerate their time-to-market for their
The MiMagic 3, which is shipping right now, is a 110
MHz 32-bit ARM V4T compliant RISC processor (ARM720T) with two
independent bus architecture, providing separate interfaces for
simultaneous access to program store and system memory - eliminating
shared bandwidth bottleneck.
The product, which continues to be shipped to NeoMagic's Asia Pacific customer, is used for electronic toll collection in Singapore with a smart card-based electronic system.
the company's main focus now remains boosting the number of customers
for its "competitively priced" MiMagic 6 product, which is a 200MHz
ARM926EJ RISC processor for embedded applications.
has already announced one client - ViV Systems - for which it is
developing the M-Book – a hand held 7 inch touch screen that controls
the audio and video settings of the Karaoke machine and is capable of
organizing more than 30 thousand songs by title, producer or lyrics.
The M-Book product is expected to come onto market this summer.
Zaidi says NeoMagic
is hoping to announce at least one more customer this year as the
company continues to have discussions with potential strategic partners
to commercially advance both MiMagic 3 and MiMagic 6.The company
currently operates its sales through distributors and reps in Asia, the
UK, and US.
"Our engineering support includes complete hardware
and software - we work closely with customers and have the capability of
designing a complete system for their products," says Zaidi.
the development side, Zaidi says the company has developed the "very
exciting" MagicVaultTM, its USB 3.0-based UFD USB Flash Drive
Controller, which delivers "almost two times the performance of any
other USB 3.0 UFD controller on the market right now".
even a complete chip yet - but it is showing very good performance
compared to others on the market," says the company's CEO.
recently announced that field programmable gate array (FPGA) platform
test results for the MagicVault flash drive solution indicated a
"significant performance improvement" over currently available products.
The field programmable gate array (FPGA) platform is an integrated
circuit designed to be configured by the customer or designer after
The company is actively looking for a partner to take MagicVault into
production. It has already finished demonstrating the product to a few
Zaidi says NeoMagic's
long-term goal is to move on from USB to SSD, which is a solid state
drive that acts like a hard drive - with "a lot more flash" on it, used
in devices like iPads. The SSD market has even greater potential than
the UFD market, he adds.
which was incorporated in 1993 and demonstrated one of the first
solutions used for H.264 video decoding in a mobile digital TV phone,
made $1.5 million in revenues in 2010. Zaidi says the company has enough
cash to sustain itself, with strategic partners expected to take the
company to its next level.
"We are focused on bringing the magic back into NeoMagic," he concludes.