Mobile marketing services provider Snipp Interactive (CVE:SPN) announced Monday that it has appointed ad agency executive Jim Santora as a member of its board of directors.
Santora will replace Bruce Cousins, effective immediately, a result of Cousins resignation due to other company obligations.
"We are ecstatic to welcome Mr. Santora to our board," said Snipp’s chairman and co-founder, Atul Sabharwal.
Santora's accumulated knowledge and acumen within the advertising
agency industry is top of class. His wealth of experience will help
guide Snipp business in its strategies for dealing with the world of
marketing and communications."
Santora is currently executive vice president and senior account
director at B.B.D.-O, a global advertising agency with headquarters in
New York City.
He has experience guiding integrated brand communications strategies
for clients in numerous industries ranging from soft drinks, fast foods,
athletic wear, consumer products and technology.
Santora helped launch the IT campaign for eBay that won multiple
awards, including the 2007 Gold Effie, a prolific marketing award
formally given by the American Marketing Association.
Prior to his time at B.B.D.-O, Santora held positions at several
advertising agencies. He worked as an account executive at Angotti,
Thomas Hedge, Inc, and worked as a media planner at McCann Erikson NY.
"As mobile marketing continues to evolve in dynamic and interesting
ways, I look forward to collaborating with a fast growing player in an
ever-changing landscape," said Santora.
Santora holds a Bachelor of Arts degree with a major in communications from the University of New Hampshire.
Washington, D.C.-based Snipp generates revenue by designing,
constructing, implementing and managing mobile marketing services for
its customers. The company has international operations in Canada,
Mexico and India.
Last month, the mobile marketing services provider unveiled an
agreement with VirKet S.A. to offer its "Mobilize Me" technology
platform in Mexico in the Spanish language.
Under the strategic partnership agreement, Snipp will license its
platform and provide mobile marketing services with VirKet in the
Mexican market - on a exclusive basis.
VirKet, a Mexican provider of digital marketing services, will
correspondingly use Snipp as its exclusive provider of mobile marketing
Snipp's “Mobilize Me” platform supports several input mechanisms for
mobilizing marketing campaigns for companies, including text message, QR
codes, Microsoft tags and Snapp tags.
The platform then delivers a variety of content experiences to
customers as part of sales tactics, including SMS, mobile web pages to
collect data, emails, mobile videos, audio, sweepstakes, coupons, and
ringtones, among others.
Already, without any dedicated full time sales resources, the
business, which was established in 2007, has provided its services to
several Fortune 500 companies and other major brands, advertising
agencies and publishers, including Wal-Mart (NYSE:WMT), ESPN, Time Inc, Ford (NYSE:F), Nike (NYSE:NKE), Wendy's (NASDAQ:WEN) and Campbell Soup (NYSE:CPB).