Monday, 4 June 2012

Snipp Interactive appoints new member to board of directors

Mobile marketing services provider Snipp Interactive (CVE:SPN) announced Monday that it has appointed ad agency executive Jim Santora as a member of its board of directors.
Santora will replace Bruce Cousins, effective immediately, a result of Cousins resignation due to other company obligations.
"We are ecstatic to welcome Mr. Santora to our board," said Snipp’s chairman and co-founder, Atul Sabharwal.
"Mr. Santora's accumulated knowledge and acumen within the advertising agency industry is top of class. His wealth of experience will help guide Snipp business in its strategies for dealing with the world of marketing and communications."
Santora is currently executive vice president and senior account director at B.B.D.-O, a global advertising agency with headquarters in New York City.
He has experience guiding integrated brand communications strategies for clients in numerous industries ranging from soft drinks, fast foods, athletic wear, consumer products and technology.
Santora helped launch the IT campaign for eBay that won multiple awards, including the 2007 Gold Effie, a prolific marketing award formally given by the American Marketing Association.
Prior to his time at B.B.D.-O, Santora held positions at several advertising agencies. He worked as an account executive at Angotti, Thomas Hedge, Inc, and worked as a media planner at McCann Erikson NY.
"As mobile marketing continues to evolve in dynamic and interesting ways, I look forward to collaborating with a fast growing player in an ever-changing landscape," said Santora.
Santora holds a Bachelor of Arts degree with a major in communications from the University of New Hampshire.
Washington, D.C.-based Snipp generates revenue by designing, constructing, implementing and managing mobile marketing services for its customers. The company has international operations in Canada, Mexico and India.
Last month, the mobile marketing services provider unveiled an agreement with VirKet S.A. to offer its "Mobilize Me" technology platform in Mexico in the Spanish language.
Under the strategic partnership agreement, Snipp will license its platform and provide mobile marketing services with VirKet in the Mexican market - on a exclusive basis.
VirKet, a Mexican provider of digital marketing services, will correspondingly use Snipp as its exclusive provider of mobile marketing technology.
Snipp's “Mobilize Me” platform supports several input mechanisms for mobilizing marketing campaigns for companies, including text message, QR codes, Microsoft tags and Snapp tags.
The platform then delivers a variety of content experiences to customers as part of sales tactics, including SMS, mobile web pages to collect data, emails, mobile videos, audio, sweepstakes, coupons, and ringtones, among others.
Already, without any dedicated full time sales resources, the business, which was established in 2007, has provided its services to several Fortune 500 companies and other major brands, advertising agencies and publishers, including Wal-Mart (NYSE:WMT), ESPN, Time Inc, Ford (NYSE:F), Nike (NYSE:NKE), Wendy's (NASDAQ:WEN) and Campbell Soup (NYSE:CPB).

No comments:

Post a Comment