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Tuesday, 26 February 2013
Snipp bolsters platform with new shortcode to support new programs and clients
Mobile marketing services firm Snipp Interactive (CVE:SPN) says it has launched a new shortcode to further boost its "Mobilize Me" suite in response to growing demand for a number of programs in its toolbox.
Snipp's "Mobilize Me" platform includes three mobile specific solutions - response, infrastructure and validation - which collectively allow brands to interact with their customers through mobile across the entire purchase lifecycle.
SnippCheck, Snipp's mobile receipt processing solution, allows users to submit receipt images for validation through multimedia messaging, or MMS.
Snapp, the company's image recognition solution, allows interactive mobile campaigns by allowing users to send in photos of particular images and receive pre-defined responses.
Similarly, its Face-In-The-Hole service is an interactive application that distorts and superimposes faces into photos that customers can receive via MMS.
The additional shortcode is designed to provide Snipp with flexibility in supporting client campaigns. The 811811 shortcode is provisioned for SMS and MMS across all four major carriers - AT&T, Verizon Wireless, Sprint, T-Mobile - and a number of other carriers as well, the company said.
"Our platform and technology has been growing at an incredible rate. We are excited to add this shortcode to our Mobilize Me platform to better support existing and new programs/clients as we continue to deploy innovative and exciting mobile solutions," said CEO and co-founder Atul Sabharwal.
The company noted that mobile messaging still remains the dominant method of mobile interactivity, with the technology being supported by more than 99% of all phones as well as on every carrier.
Snipp provides print publishers, advertising agencies and corporate/consumer brands with a full suite of mobile marketing services in North America.
Headquartered in Washington, D.C. and established in 2007, the company has provided its services to several Fortune 500 companies and other major brands, advertising agencies and publishers, including Wal-Mart (NYSE:WMT), Time Inc, Ford (NYSE:F), Nike (NYSE:NKE), Wendy's (NASDAQ:WEN) and Campbell Soup (NYSE:CPB).
Last week, the mobile marketing services firm said that for the second year in a row, it powered ESPN and Taco Bell's mobile code campaign for the Bowl Championship Series college football games.
The campaign generated over 225,000 scans since its launch on December 20, a “record performance” for a non-sweepstakes based campaign, the company said.