Digital Shelf Space closes over-subscribed $1.5 mln private placement financing

Content producer and distributor Digital Shelf Space (CVE:DSS) (OTCQX:DTSRF) said Tuesday that it closed its over-subscribed $1.5 million brokered private placement financing through Fin-XO Securities.
The company had announced the $1.5 million financing in February 2012, and was over-subscribed for around $1.56 million in gross proceeds.
The company sold a series of units at a price of $0.15 each. Each unit consisted of one common share and one half common share purchase warrant, with each whole warrant entitling the holder to purchase one additional common share at a price of 25 cents each, within a year and half from closing.
Digital Shelf Space said that if its common shares trade above 35 cents for a period of 10 consecutive trading days, the warrants, if unexercised, will expire 30 days afterwards.
The new funds will be used toward marketing and advertising, content development, new projects, transaction and related expenses, as well as working capital and general corporate purposes, the company said.
In connection with the private placement, Digital Shelf Space paid a cash commission to Fin-XO that was equal to seven percent of the gross proceeds. The company also issued Fin-XO 708,085 broker warrants for the purchase of Digital Shelf Space common shares.
Digital Shelf Space is the company behind the GSP RUSHFIT DVD home workout series starring Mixed Martial Arts (MMA) welterweight world champion Georges St-Pierre.
The home workout DVD fitness series has exploded in popularity recently, with Digital Shelf Space announcing late last year that the product had become the number one selling fitness DVD series of all time by a professional athlete, with more than 250,000 DVDs sold in only the first year of distribution.
The GSP RUSHFIT workout series was designed to appeal to those with an interest in MMA and MMA training methods, for an efficient home fitness workout program, with minimal equipment. The product uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.
As of the end of the third quarter, the company's GSP RUSHFIT DVD workout series had been placed in over 4,000 stores across Canada, beating its own initial target of 3,000 stores, and capturing over 80 percent of the key Canadian retail distribution channels available.
The fitness series is now represented in more than 90 countries around the world, through Digital Shelf' Space’s global distribution agreement with Northern Response.
In Canada, it is already carried by major retailers including Sears Canada, Zellers, Wal-Mart, Future Shop, National Sports, Sports Experts, Sport Check, Best Buy, and Canadian Tire, and in the US by The Sports Authority and Academy Sports and Outdoors.
Plans for international expansion continue to move forward, with the company currently in negotiations. Last month, the company said its GSP RUSHFIT home workout DVD fitness began retailing in the Philippines.
In December, Digital Shelf Space announced a new long-term licence agreement with Georges St-Pierre (GSP), for potential future fitness products and services under the RUSHFIT moniker.
The new licence expands on the original 2010 agreement between Digital Shelf Space and GSP signed for exclusively the home workout GSP RUSHFIT DVD series. The new licence agreement provides the company a revenue share on all new business ventures using the RUSHFIT brand, whether such ventures are done by the company and GSP together, or if GSP uses the brand for any mutually approved products and services.
The GSP RUSHFIT DVD series was launched in December of 2010, and can be purchased directly through the GSP RUSHFIT website at www.gsprushfit.com.
Digital Shelf Space is an independent creator, producer and distributor of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators.