Snipp Interactive (CVE:SPN), a mobile marketing services provider, unveiled Tuesday a beta trial of its new photo sharing technology called Face-in-the-Hole.
company said the technology will allow marketers to use photo sharing by
mobile phone users to build their brands, adding to Snipp’s existing
marketing tools that are in use by organizations including Time Inc.,
ESPN and Conde Nast.
Snipp CEO Erik Hallstrom says the new photo
sharing solution further demonstrates the differentiation of the
company’s offering and the flexibility of Snipp’s technology.
“We have a solution that monetizes social media,” says Hallstrom.
works seamlessly within our Snipp technology to enable our clients to
create even stronger and socially engaging customer interactions across a
variety of different touch-points.”
The company feels that the
“fun to use” technology will also appeal to the younger generation – a
key demographic in the smartphone market.
Ritesh Bhavnani, Snipp founder and director, says Face-in-the-Hole is
entirely different from other photo sharing programs out there.
focus of Face-in-the-Hole is in creating interactive fun experiences
for users using pictures. Using facial recognition and cloud-based image
processing we can create a variety of different photo experiences – for
example, like taking someone's face and putting it on a different
“We can also distort faces to create experiences
similar to what you would see in a funhouse hall of mirrors and can
create a host of other interactive experiences as well.”
differentiating characteristics of Face-in-the-Hole is that the
technology is “completely app-free” and works on every phone in the US.
says all one needs is a phone with a camera and MMS messaging
capabilities – which accounts for about 99 per cent of the total US
phone market. Internationally and in Canada the functionality is
available by email.
With Face-in-the-Hole, all the facial recognition, image processing
and positioning is done completely automatically, and the technology is
viral so users can share the results of their Face-in-the-Hole not just
on Facebook (NASDAQ:FB) and Twitter, but also by sending it by SMS.
Snipp noted that importantly, mobile photo sharing is a growing phenomenon. Applications such as Instagram (now owned by Facebook), Lightbox, Picplz, Scan and Dailybooth are all widely used.
company said its Face-in-the-Hole technology offers marketers
“increased control of the customer experience” and dispenses with the
need to download a mobile application, allowing it to work with
“virtually any contemporary phone”.
“It works on all phones – not just smartphones,” says Bhavnani.
“Current smartphone penetration in the US is about 55 per cent - so our
Face-in-the-Hole works just as well for the other 45 per cent too.”
As the technology does not require a download to use, a user need
only take a photo and send it by MMS to 76477 (in the US only) or by
email to firstname.lastname@example.org (worldwide).
Bhavnani says the Face-in-the-Hole beta is meant to demonstrate
Snipp’s capabilities and that such a service can be utilized by brands
in two very specific ways, including as a fun app targeted at teenagers
and young adults.
“For brands looking at targeting those markets, creating fun
interactive and viral applications can serve to strengthen their brand,”
he notes, adding, “For example, you could have a Face-in-the-Hole for
baseball, where you take a photo of your face and we put you in a
Yankees uniform, or atop a Marvel superhero or as a Disney character,
For brands that wish to allow users to visualize what they could look
like in their products, Bhavnani says brands can use this technology to
visualize what they would look like when using that particular product.
In terms of the official launch, Bhavnani says Snipp is currently in
discussions with multiple brands who are interested in utilizing the
technology for their upcoming campaigns. The service itself is fully
provides print publishers, advertising agencies and corporate/consumer
brands with a full suite of mobile marketing services in North America,
and generates revenue by designing, constructing, implementing and
managing these mobile marketing services for its customers.
in Washington, D.C. and established in 2007, the company has provided
its services to several Fortune 500 companies and other major brands,
advertising agencies and publishers, including Wal-Mart (NYSE:WMT), ESPN, Time Inc, Ford (NYSE:F), Nike (NYSE:NKE), Wendy's (NASDAQ:WEN) and Campbell Soup (NYSE:CPB).
Snipp's “Mobilize Me” platform supports many input mechanisms for
mobilizing marketing campaigns for companies, including text message, QR
codes, Microsoft tags and Snapp tags.
The platform delivers a number of content experiences to customers as
part of sales tactics, including text messages, mobile web pages to
collect data, emails, mobile videos, audio, sweepstakes, coupons, and
ringtones, among others.
In other news, Snipp was recently featured in Cantech Letter - an online magazine focusing on Canadian listed technology stocks.
In the article, the issue of advertising and marketing with social
media and long term financial viability are discussed, with Snipp noting
that it has the solution to generating revenue while not negatively
affecting user experience.
The company noted in the report that it offers an end-to-end mobile
solution that can be used around the world in many industries that goes
beyond marketing and actually stimulates demand for its service.
To read more, visit http://www.cantechletter.com/2012/07/can-snipp-solve-the-Facebook-conundrum/