Tuesday, 24 July 2012

Snipp to pilot mobile event solution during national Data Center Investment Conference in Washington

Mobile marketing services provider Snipp Interactive (CVE:SPN) announced Tuesday a new mobile event information and advertising solution that will make its debut at Bisnow Media's national Data Center Investment Conference & Expo in Washington, DC on July 24-25.
National media company Bisnow and its event sponsors will be able to interact in real time with visitors and deliver targeted event, brand and product information to visitors' mobile phones, Snipp said.
The mobile event solution, which is powered by Snipp's "Mobilize Me" technology platform, allows exhibitors to deliver "rich, targeted" information to visitors and capture leads in real time.
Bisnow will also distribute a variety of event information to visitors' phones and support instant mobile newsletter sign-up and event feedback.
Snipp provides print publishers, advertising agencies and corporate/consumer brands with a full suite of mobile marketing services in North America.
Headquartered in Washington, the company has provided its services to several Fortune 500 companies and other major brands, advertising agencies and publishers, including Wal-Mart (NYSE:WMT), ESPN, Time Inc, Ford (NYSE:F), Nike (NYSE:NKE), Wendy's (NASDAQ:WEN) and Campbell Soup (NYSE:CPB).
Its “Mobilize Me” platform supports many input mechanisms for mobilizing marketing campaigns for companies, including text message, QR codes, Microsoft tags and Snapp tags. The platform delivers a host of content experiences to customers as part of sales tactics, including text messages, mobile web pages to collect data, emails, mobile videos, audio, sweepstakes, coupons, and ringtones, among others.
The Data Center event is a two-day national conference about the future of data centers and their impact on the commercial real estate community.
"Bisnow has altered the perception of local business by showing not only that there is considerable strength in the local business community, but also that companies can connect with their customers and stakeholders in new and fun formats," said Snipp CEO Erik Hallstrom.
"How Bisnow and their clients are utilizing our technology is yet another example of B2B companies increasingly embracing mobile solutions to refine communication with customers in marketing, customer service and logistics."
Bisnow Media publishes 28 daily free, informative e-pubs as well as a once-weekly national newsletter reaching nearly every state in the US. The firm also produces 230 events per year across the US.
"Snipp has a great toolbox to add mobile interaction all around our events and their team really helps us see how we can mobilize our business," commented founder and CEO of Bisnow, Mark Bisnow.
"The technology is incredibly flexible and lets us go from a strategic concept to a working solution in a few days."
Recently, Snipp unveiled a beta trial of its new photo sharing technology called Face-in-the-Hole.
The company said the technology will allow marketers to use photo sharing by mobile phone users to build their brands, adding to Snipp’s existing marketing tools.
Snipp said that by using Face-in-the-Hole, marketers will invite users to take photos of themselves, friends or family and receive back “uniquely designed images” combining the user’s photo with company branding.

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