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Tuesday, 30 October 2012
Digital Shelf Space starts distribution of PGA Tour's TOURAcademy Home Edition DVD series
Digital Shelf Space Corp. (CVE:DSS)(OTCQX:DTSRF) says its highly anticipated golf instructional series, the TOURAcademy Home Edition, has now been put into distribution.
All pre-orders from www.touracademydvds.com have started to ship effective this week, the home entertainment media company said.
In addition to being available online, the company also anticipates retail presence in select sporting goods merchandisers in the US as well as at Amazon.com prior to Christmas this year.
The online marketing campaign with the TOURAcademy and its partners will start over the remainder of the fourth quarter.
"We are thrilled with the quality of the finished product and are excited to have our second global brand product, TOURAcademy Home Edition, into the marketplace during the peak gift giving season," said senior VP of production and business development forDigital Shelf Space, David Bogart.
"The initial feedback from the retailers in Canada, US and internationally has been very positive."
The TOURAcademy DVD series was filmed entirely on location at TPC Sawgrass in Florida - the home of THE PLAYERS Championship.
The DVD series is hosted by Ian Baker-Finch, the 1991 British Open Champion and current CBS Sports golf analyst, and is taught by Travis Fulton, director of instruction for the TOURAcademy.
It is also taught by John Stahlschmidt, TPC Scottsdale head instructor and regional director for the TOURAcademy, as well as by golf professional and two-time Big Break competitor Christina Lecuyer.
The "player tested and player proven" golf program is packaged in a 10 DVD boxed-set, and includes a contact bag, alignment sticks and a full set of printed golf materials. This includes an 8-week practice guide, practice calendar, and companian instruction manual.
Digital Shelf Space has made a name for itself in the home instruction arena as it is also responsible for the home workout mixed martial arts-inspired DVD series, GSP RUSHFIT, which has exploded in popularity recently and beat out two top sports instruction brands in its path.
CEO Jeff Sharpe recently told Proactive Investors that plans are going "extremely well" with GSP RUSHFIT, which features Mixed Martial Arts welterweight world champion Georges St-Pierre.
During the second quarter, the company's GSP RUSHFIT was the #1 consumer rated product in the exercise and fitness category on Amazon.com.
"Not only are we excited about our hard launch of the TOURAcademy Home Edition in October, but also the return of Georges St-Pierre to the cage and the spotlight, after an 18 month lay off due to injury, as we head into the peak season for the sales of GSP RUSHFIT," Digital Shelf's CEO, Jeffrey Sharpe, said in September.
The company anticipates his return to the mixed martial arts work to have a positive impact on its overall sell through this year.
The GSP RUSHFIT DVD series was launched in just December of 2010, and can be purchased directly through the GSP RUSHFIT website (www.gsprushfit.com) as well as Amazon.com and through other affiliate sites, and in a number of retail stores across the world.
Digital Shelf Space is a creator, producer and distributor of home entertainment content targeted at the fitness and sports instruction market.
Earlier this month, the Vancouver-based company closed the first tranche of its non-brokered private placement financing, raising $500,000 for marketing and advertising expenses, as well as working capital, general corporate purposes and transaction-related expenses.