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Tuesday, 30 October 2012
Snipp to boost revenues with Face-in-the-Hole Halloween campaign
Mobile marketing services provider Snipp Interactive(CVE:SPN) Tuesday released its Halloween-themed “Face-in-the- Hole” campaign in an effort to bolster revenues for itself and its clients.
Face-in-the-Hole is a new photo sharing solution technology that allows marketers to use photo sharing by mobile phone users to build their brands.
Using facial recognition and cloud-based image processing, the technology can create a variety of different photo experiences – like taking someone's face and putting it on a different background.
Snipp said its Face-in-the-Hole technology gives brands the opportunity to take advantage of the “growing interest” in mobile photo sharing, as evidenced by the popularity of consumer applications such as Instagram - owned byFacebook (NASDAQ:FB) - as well as Lightbox, Picplz, Scan and Dailybooth.
The key differentiating characteristics of Face-in-the-Hole is that the technology is “completely app-free” and works on every phone in the U.S. It also “works seamlessly” within the company’s existing Snipp technology to enable clients to create “even stronger and socially engaging” customer interactions.
Snipp has created a custom set of Halloween-themed images celebrating the holiday. The campaign is currently live, and mobile phone users can try it by taking a photo of a face using their mobile phone and send it with the word "FACE" by MMS to 76477 (in the U.S. only).
Users outside of the U.S. can email the photo to firstname.lastname@example.org. They will receive back their surprise Halloween photo and can share with friends on Facebook and Twitter.
“This campaign is another example of how versatile our image recognition solution is,” said CEO Atul Sabharwal.
“We look forward to continuing to create innovative campaigns with our clients."
Snipp launched its Face-in-the-Hole beta trial in July, in an effort to add to its existing marketing tools that are in use by various clients. With Face-in-the-Hole, all the facial recognition, image processing and positioning is done completely automatically.
Snipp Interactive provides print publishers, advertising agencies and corporate/consumer brands with a full suite of mobile marketing services in North America, and generates revenue by designing, constructing, implementing and managing these mobile marketing services for its customers.
Headquartered in Washington, D.C. and established in 2007, the company has provided its services to several Fortune 500 companies and other major brands, advertising agencies and publishers, including Wal-Mart (NYSE:WMT), ESPN, Time Inc, Ford (NYSE:F), Nike (NYSE:NKE), Wendy's (NASDAQ:WEN) and Campbell Soup (NYSE:CPB).
Snipp's “Mobilize Me” platform supports many input mechanisms for mobilizing marketing campaigns for companies, including text message, QR codes, Microsoft (NASDAQ:MSFT) tags and Snapp tags.
The platform delivers a number of content experiences to customers as part of sales tactics, including text messages, mobile web pages to collect data, emails, mobile videos, audio, sweepstakes, coupons, and ringtones, among others.
Last week, the firm said that its partner in Mexico has been chosen by telecom operator Telmex to create a marketing campaign for cell phone and tablet users. Telmex is owned by Fortune 500 company America Movil (NYSE:AMX), the largest telecommunications company in Mexico.
The marketing campaign will use Snipp technology to create a contest for users to enter with their cell phones.
Back in May, Snipp inked a deal to license its Mobilize Me platform to digital marketing agency VirKet S.A., providing mobile marketing services in the Mexican market together on an exclusive basis.
The contest for Telmex will be an "augmented reality video game experience", Snipp said, complemented with Telmex branded and messaging. Users will be able to enter the contest through their cell phone by simply following instructions provided at all Telmex retail outlets and phone kiosks across Mexico City.
The campaign is expected to launch in early December to tie into Christmas promotions offered by Telmex.
Indeed, the partnership with VirKet has proved lucrative for Snipp, as earlier this month, they announced a deal with Mexican yellow pages publisher, Sección Amarilla, to develop mobile solutions exclusively for Sección Amarilla clients.
The two companies are also aiming to provide their mobile solutions to Sanborns, the retail arm that oversees 180 Sanborns Stores, 90 Sears (NASDAQ:SHLD) stores, 60 Mixup stores, 30 iShop Stores and 3 Saks (NYSE:SKS) Fifth Avenue Stores in Mexico.
In addition, the parties are working on deploying a range of mobile-enabled business models for the Mexican market in 2013-14 for various clients.