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Thursday, 25 October 2012
Snipp Interactive's mobile marketing services expand in Mexico with Telmex agreement
Mobile marketing firm Snipp Interactive (CVE:SPN) said today that its partner in Mexico has been chosen by telecom operator Telmex to create a marketing campaign for cell phone and tablet users.
Telmex is owned by Fortune 500 company America Movil, the largest telecommunications company in Mexico.
The company owns around 90 per cent of the telephone lines in Mexico City and currently has revenue in of more than US$12 billion annually. It also provides communication services throughout Latin and South America.
The marketing campaign will use Snipp technology to create a contest for users to enter with their cell phones.
Snipp's “Mobilize Me” platform supports several input mechanisms for mobilizing marketing campaigns for companies, including text message, QR codes, Microsofttags and Snapp tags.
Already, the business, which was established in 2007, has provided its services to several Fortune 500 companies and other major brands, advertising agencies and publishers, including Wal-Mart (NYSE:WMT), ESPN, Time Inc, Ford (NYSE:F), Nike (NYSE:NKE), Wendy's (NASDAQ:WEN) and Campbell Soup (NYSE:CPB).
Back in May, Snipp inked a deal to license its Mobilize Me platform to digital marketing agency Virket S.A., providing mobile marketing services in the Mexican market together on an exclusive basis.
The contest for Telmex will be an "augmented reality video game experience", Snipp said, complemented with Telmex branded and messaging.
Users will be able to enter the contest through their cell phone by simply following instructions provided at all Telmex retail outlets and phone kiosks across Mexico City.
The campaign is expected to launch in early December to tie into Christmas promotions offered by Telmex.
“We are very excited to launch our newest technology, an augmented reality solution, with Telmex," said Snipp CEO, Atul Sabharwal.
"This solution provides brands with a groundbreaking new technology that can engage customers by the one item they have with them at all times – their cell phones or tablets.
"Marketing in Mexico is focusing more and more on mobile solutions, as is the rest of the world, and expect to capture significant market share as evidenced by our ability to win business from a big established player like Telmex. ”
Indeed, the partnership with VirKet has proved lucrative for Snipp, as earlier this month, they announced a deal with Mexican yellow pages publisher, Sección Amarilla, to develop mobile solutions exclusively for Sección Amarilla clients.
CEO of VirKet, Pedro Quinzaños Cancino, added: "This [Telmex] campaign puts us on the cutting edge of mobile marketing technology in Mexico with Snipp.
"We continue to effectively merge offline and online marketing solutions together across a range of industries in Mexico and see our business and interest in mobile solutions growing at a fast pace.”
The two companies are also aiming to provide their mobile solutions to Sanborns, the retail arm that oversees 180 Sanborns Stores, 90 Sears Stores, 60 Mixup Stores, 30 iShop Stores and 3 Saks Fifth Avenue Stores in Mexico.
In addition, the parties are working on deploying a range of mobile-enabled business models for the Mexican market in 2013-14 for various clients.