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Wednesday, 12 December 2012
Snipp Interactive expands mobile marketing platform with new tools
Snipp Interactive (CVE:SPN) - the mobile marketing services outfit - has expanded its "Mobilize Me" platform with the addition of its new Mobile Purchase Validation and Mobile Site Builder tools.
The "Mobilize Me" platform now includes three mobile specific solutions - response, infrastructure and validation - which collectively allow brands to interact with their customers through mobile across the entire purchase lifecycle, Snipp said.
"With the launch of these solutions, our 'Mobilize Me' Platform now allows for brands to engage with and track customers across the purchase lifecycle whether it be offline or online," said CEO Atual Sabharwal.
The response services include a full suite of mobile activations that brands can add to make offline campaigns more interactive, while the infrastructure services are tools that companies can use to create "mobile destinations" for their customers.
The validation solutions are mobile workflows that replace traditional mail-based processes used to validate specific customer actions, such as receipt processing for rebates on purchases.
Late last month, Snipp launched its new Mobile Purchase Validation tool with its first major program on the platform - a holiday promotional offer by Church & Dwight (NYSE:CHD), the maker of Arm & Hammer Baking Soda.
The mobile marketing firm's service streamlines the redemption process for marketing programs tied to the purchase of a product or service. Program such as rebates, coupons, gift-with-purchase offers, or loyalty rewards typically require customers to submit proof of purchase.
Instead of requiring customers to photocopy receipts and mail them in, Snipp's Mobile Purchase Validation program allows customers to submit proofs of purchase using only their mobile phones, and processes user submissions in 48 hours as opposed to weeks.
Church & Dwight is using the new service to provide its customers with a $10-off coupon. To qualify, they need to buy two one pound boxes of Arm & Hammer Baking Soda between October 1, 2012 and February 1, 2013, and submit photos of their receipts and the two boxes by email or messaging.
Snipp provides print publishers, advertising agencies and corporate/consumer brands with a full suite of mobile marketing services in North America. Its 'Mobilize Me' platform supports many input mechanisms for mobilizing marketing campaigns, including text message, QR codes, Microsoft (NASDAQ:MSFT) tags and Snapp tags.
Headquartered in Washington, D.C. and established in 2007, the company has provided its services to several Fortune 500 companies and other major brands, advertising agencies and publishers, including Wal-Mart (NYSE:WMT), ESPN, Time Inc, Ford (NYSE:F), Nike (NYSE:NKE), Wendy's (NASDAQ:WEN) and Campbell Soup (NYSE:CPB).
The company's new Mobile Site Builder tool allows for the rapid creation of custom HTML5 mobile websites, and Snipp said it is a cost-effective way for large brands to build custom cross-platform mobile campaign pages without requiring any coding.
Female-centric media and marketing company Meredith Corp’s (NYSE:MDP) Special Interest Media group is the first customer for this service, and Snipp said it expects to announce another publisher client shortly.
The company added that it is also in discussions with "leading ad-networks" to have the Mobile Site Builder tool create destination sites to complement mobile banner ads, as opposed to the generic "non-mobile landing pages" today.
Snipp has lately garnered lots of attention from industry press, including from publications such as Mobile Marketer, Chief Marketer, MIN Online and Mobile Marketing Watch.
To read the articles, please click on the links below.