Wednesday, 19 June 2013

Snipp Interactive launches QR code generator tool

Mobile marketing firm Snipp Interactive (CVE:SPN) has launched SnippQR, a tool with which users can create an unlimited number of QR codes in high-resolution, print-ready formats. 
With the tool, users can customize the colour and styling of QR codes, and also embed images into the codes, with no restrictions on the number of scans per code. 
The free tool, which also features automated error correction and testing, has been used to create codes for clients like ESPN, Taco Bell and Seccion Amarilla, Snipp said in a statement Wednesday. It added that user account management features and reporting modules will be coming soon for tracking purposes. 
"We've seen great success in the past with custom QR codes. We had initially developed this as an internal tool to service our own clients and then decided to productize it and make it freely available," said Snipp CEO and co-founder Atul Sabharwal.                        
"QR code usage has continued to increase, despite significant negative press and criticism. According to eMarketer, 36% of adults aged 18-34 have used a QR code at least once - which is greater than the percent of people in the same demographic who have used Twitter," he said, noting that QR code usage in China has quadrupled in the past year to more than 9 million scans per month, with the codes integral in couponing systems such as Apple's Passbook. 
"Like it or not, QR codes are here to stay - and to not add it to the marketing toolbox would be shortsighted."
Short-sighted the company is not. The company has continually been adding to its mobile marketing toolbox as it figures that as an increasing number of people spend more time carrying out traditional web-based activities such as shopping and social interaction on their mobile devices, every company will need to start implementing a "mobile optimized layer" for their business to support this growing trend. 
Snipp said last month that several key initiatives are expected to bear fruit for the company, any one of which can drive significant revenue and profitability gains, including an organic acquisition strategy, the launch of new products and the continued development of its overseas relationships.
Its sales jump in the latest quarter was attributed to new sales channels, additional sales contracts from existing customers, as well as new clients and the launch of new products like SnippCheck - a mobile receipt processing service - and SnippWine. 
Headquartered in Washington, D.C. and established in 2007, Snipp has provided its services to several Fortune 500 companies and other major brands, advertising agencies and publishers, including Wal-Mart (NYSE:WMT), Ford (NYSE:F), Wendy's (NASDAQ:WEN) and Campbell Soup (NYSE:CPB). It also worked on new campaigns last year with Taco Bell & ESPN, Meredith Corp, Arm & Hammer, and James Hardie, and launched Snipp in Mexico and the Middle East, executing successful campaigns in both markets.

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