Digital Shelf begins Direct Response TV campaign in Canada for GSP RUSHFIT DVD series

Digital Shelf Space Corp. (CVE:DSS)(OTCQX:DTSRF) said Thursday it has now started its Direct Response TV campaign in Canada for its GSP RUSHFIT DVD home workout fitness series, starring Montreal-based Mixed Martial Arts (MMA), World Welterweight Champion, George St-Pierre.
"Now that we are in over 80% of the potential Canadian retail doors available, we are excited to launch our new two minute, one minute and 30 second Direct Response TV infomercials, to help support our Canadian retail sell through and drive increased sales online at www.gsprushfit.com," said president and CEO, Jeffrey Sharpe.
The infomercials will air on a selection of channels, including Sportsnet One, Fox Sports World and Showcase Action among others, the company said.
Indeed, the GSP RUSHFIT DVD series is already carried in Canada by major retailers including Sears Canada, Zellers, Walmart, Future Shop, National Sports, Sports Experts, Sport Check, Best Buy, and Canadian Tire. It is also carried in the US by The Sports Authority and Academy Sports and Outdoors, with the Direct TV infomercial campaign beginning there earlier this month.
The GSP RUSHFIT DVD series was designed to appeal to those with an interest in MMA and MMA training methods, for a complete and efficient home fitness workout program, with minimal equipment. The DVD series uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.
In the six months ending June 30, Digital Shelf generated sales of $1.14 million. Second quarter sales rose 3.6% sequentially, to $582,251 over the first quarter. These numbers are expected to improve further in the second half, as the number of stores selling GSP RUSHFIT continues to increase.
Over 25,000 copies of the DVD series have already been sold.
Last week, Digital Shelf said that as of the end of the third quarter, its GSP RUSHFIT DVD workout series has now been placed in over 4,000 stores across Canada, beating the company's own initial target of 3,000 stores, now capturing over 80 percent of the key Canadian retail distribution channels available.
The GSP RUSHFIT DVD series is now represented in more than 90 countries around the world, through Digital Shelf's global distribution agreement with Northern Response.
With the fourth and first quarter being the peak season for selling fitness products of this nature, Digital Shelf said it anticipates "increased awareness, consumer demand and ultimately increased Canadian and International retail distribution for GSP RUSHFIT" as a result of the launch of its Direct Response TV campaign in North America.
Aside from retail stores, the product can also be purchased through the GSP RUSHFIT website (www.gsprushfit.com).
Digital Shelf Space is an independent producer of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators.