Digital Shelf Space secures new long-term agreement with Georges St-Pierre

Digital Shelf Space (CVE:DSS) (OTCQX:DTSRF) announced Tuesday a new long-term licence agreement with Georges St-Pierre (GSP), for potential future fitness products and services under the RUSHFIT moniker.

The new licence expands on the original agreement between Digital Shelf Space and GSP signed last year for exclusively the home workout GSP RUSHFIT DVD series, which stars Mixed Martial Arts (MMA) welterweight world champion St-Pierre.

The home workout DVD fitness series has exploded in popularity recently, with Digital Shelf Space announcing in November that the product has become the number one selling fitness DVD series of all time by a professional athlete, with more than 250,000 DVDs sold in only the first year of distribution.

The DVD series was designed to appeal to those with an interest in MMA and MMA training methods, for an efficient home fitness workout program, with minimal equipment.

Digital Shelf Space said the new licence agreement provides the company a revenue share on all new business ventures using the RUSHFIT brand, whether such ventures are done by the company and GSP together, or if GSP uses the brand for any mutually approved products and services.

"We are very excited to have solidified a long term relationship with GSP under the RUSHFIT brand," said president and CEO of Digital Shelf Space, Jeffrey Sharpe.

"Extending our original relationship from exclusively the GSP RUSHFIT DVD home workout series to now include all new business ventures utilizing the RUSHFIT brand is a tremendous step for DSS and a significant revenue opportunity for both parties.

"Both the DSS and GSP camps are working to bring new RUSHFIT fitness products and services to the marketplace either together and or under Licence to third parties."

The GSP RUSHFIT DVD series uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.

As of the end of the third quarter, the company's GSP RUSHFIT DVD workout series had been placed in over 4,000 stores across Canada, beating its own initial target of 3,000 stores, and capturing over 80 percent of the key Canadian retail distribution channels available.

The fitness series is now represented in more than 90 countries around the world, through Digital Shelf' Space’s global distribution agreement with Northern Response.

In Canada, it is already carried by major retailers including Sears Canada, Zellers, Walmart, Future Shop, National Sports, Sports Experts, Sport Check, Best Buy, and Canadian Tire, and in the US by The Sports Authority and Academy Sports and Outdoors.

Plans for international expansion continue to move forward, said Digital Shelf Space, with the company currently in negotiations.

The GSP RUSHFIT DVD series was launched in December of last year, and can be purchased directly through the GSP RUSHFIT website at www.gsprushfit.com.

With the fourth and first quarter being the peak season for selling fitness products of this nature, Digital Shelf Space said in October that it anticipates "increased awareness, consumer demand and ultimately increased Canadian and International retail distribution for GSP RUSHFIT" as a result of the launch of its Direct Response TV campaign in North America.

"Working with the team at DSS has been a fantastic experience thus far, they are the best at what they do, and they have delivered on exactly what they said they would when we first began the GSP RUSHFIT project together late last year" said St-Pierre.

"I am very excited about the potential to bring new fitness products and services to my fans around the world under the RUSHFIT brand."

Digital Shelf Space is an independent creator, producer and distributor of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators.