Sports apparel and equipment company Respect Your Universe (OTC:RYUN) is to be an official sponsor for five Ultimate Fighting Championship (UFC) events in Las Vegas.
The first bout with the firm's involvement begins later this month - on December 30, it said.
As an official event sponsor, the company will be visible in various forms, including logo displays and live announcements.
The firm' presence on UFC.com will include rotating ads equating to tens of millions of impressions and it will have various items from its new clothing line available for purchase at UFCStore.com.
The four additional UFC events that will feature RYU in 2012 will be announced in the months ahead.
“We are excited to announce this opportunity with the UFC and are looking forward to a mutually beneficial relationship in 2012,” said the company's president John Wood.
“The UFC is the fastest growing sports organisation in the world. This agreement gives RYU a tremendous opportunity to reach the UFC’s loyal and rapidly-expanding fan base.”
Next spring, RYU will debut its mens' premium high performance line - “Built for Athletes, Suited for Style."
Items available for mixed martial artists and athletes in 2012 include performance t-shirts, compression tops, compression shorts, hoodies, track and wind jackets and various headwear items such as beanies and caps.
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