Friday, 31 August 2012

Digital Shelf expects positive impact in second half of 2012

Digital Shelf Space Corp. (CVE:DSS)(OTCQX:DTSRF) announced today its second quarter results, and said that it looks forward to the peak sale season of fitness media products in the last half of the year. 
The company is responsible for the home workout mixed martial arts-inspired DVD series, called GSP RUSHFIT, which has exploded in popularity recently and beat out two top sports instruction brands in its path.
CEO Jeff Sharpe recently told Proactive Investors that plans are going "extremely well" with GSP RUSHFIT, which features Mixed Martial Arts welterweight world champion Georges St-Pierre.
In a statement Friday, Sharpe said: "We are excited about the last half of 2012 as we head into the peak season for the sale of fitness media products like GSP RUSHFIT and also formally start fulfillment and marketing of our new program the PGA TOUR's TOURAcademy Home Edition, one of the top brands in all of sports. 
"Additionally, after being out of the cage and out of the media spot light for nearly 18 months, the star of GSP RUSHFIT, Georges St-Pierre, is scheduled to return from his ACL injury to fight for the title in Montreal in November 2012. 
"We anticipate GSP's return to have a very positive impact on our overall sell through this year."         
During the quarter, the company's GSP RUSHFIT was the #1 consumer rated product in the exercise and fitness category on
Sales of the home workout DVD series continued to be strong on the Amazon websites in Canada, US and UK, the company said, achieving a 57 per cent growth rate in sales month-over-month for this latest quarter. 
These numbers have allowed GSP RUSHFIT to rate as high as #7 in the top 100 exercise videos sold on and "consistently in the top 10."          
In terms of customer ratings, the company's GSP RUSHFIT product pulled ahead of Beachbody’s P90x and INSANITY and Zumba, who took in second through fourth place in the exercise and fitness category.
The GSP RUSHFIT DVD series was launched in just December of 2010, and can be purchased directly through the GSP RUSHFIT website ( as well as and through other affiliate sites, and in a number of retail stores across the world.
Digital Shelf Space has also looked to diversify its product portfolio, recently signing an exclusive video production agreement with Golf Experiences, LLC, operator of the PGA TOUR's TOURAcademy.
The agreement includes the production, marketing, and global distribution of a direct-to-home DVD golf instructional series, to be marketed under the TOURAcademy brand name.
Digital Shelf Space announced the launch of the pre-order website for the 8-week golf instruction program earlier this month, with order fulfillment to be completed in late September. 
As part of the deal with Golf Experiences, it will invest $250,000 in Digital Shelf Space at a price of 20 Canadian cents per unit. 
For the latest period that ended June 30, revenues amounted to $280,602, down from $563,411 in the year-earlier period. Net loss was $481,059, versus $223,535 in the same quarter last year. 
Operating expenses were lower at $761,661. 
Digital Shelf Space is a creator, producer and distributor of home entertainment content targeted at the fitness and sports instruction market. 

No comments:

Post a Comment