Tuesday, 5 March 2013

Gener8 “bursting at the seams” with new hires, moves to new facility

Stereoscopic 3D conversion company Gener8 says it was “bursting at the seams” with all of its new hires, and has now moved to a new facility to accommodate its fast-growing company.
The company said on Monday the new facility is a converted bowling alley, and at 15,000 square feet can house more than 160 employees. The new space has a "state-of-the-art" theatre, Gener8 noted, as well as multiple meeting rooms and lounge areas. 
“It was a very busy weekend, even our CEO and his wife came out and helped all day Saturday and Sunday,” saysGener8’s facility manager Sarah Murray.
“By Monday morning we had the whole team up and running.”
Gener8 says its new location is in “a thriving community” occupied by many young tech companies, including HootSuite Media. 
In its new facility, with its new team – including 20 new compositors, 14 new rotomation artists and seven new rotoscope artists – is now set to work on a variety of 3D conversion projects for major films being released in 2013 and 2014. 
Gener8’s client base includes Sony Pictures, Warner Bros, Twentieth Century Fox and Columbia Pictures. As a result, the company has worked on a number of major films, including the last Harry Potter movie, Ghost Rider: Spirit of Vengeance and The Amazing Spider-Man.
Incorporated in February 2011, Gener8 describes itself as one of the top 3D conversion studios in the world. The company uses G83D, a proprietary stereoscopic 3D conversion system, which it says can meet or beat natively-shot 3D.
G83D renders this virtual set in stereoscopic 3D for every frame of every shot, resulting in what it calls the “highest quality 3D conversion available”.
After establishing itself in the 3D tech market, Gener8 broadened its offering to include data flow management. 
The company last year launched Cumul8, a cloud-based data management and analytics system that provides filmmakers with real-time insights and control of their productions. 
Cumul8 uses technology to manage the distribution of digital data, giving Hollywood studios the business intelligence to drive down costs throughout production, says Gener8.

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