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Monday, 15 April 2013
Shares of RESAAS climb after deal to become social network for HousingWire real estate expo
Shares of Vancouver's RESAAS Services (CNSX:RSS) surged Thursday, as investors lauded the company's continued growth of its social network for real estate professionals, and its recent deal to be the preferred social networking partner for HousingWire’s Real Estate Expo (REX 2013) in June.
HousingWire last week announced the deal with the real estate social network company, under which REX 2013 attendees will be given RESAAS profile pages and will also be networked together into a private REX group to communicate and share information during the live event.
"We think this is the first time any real estate event has featured a preferred social networking partner, and it's going to be amazing to see how our attendees make use of this great tool," said HousingWire publisher and CEO Paul Jackson.
"It's important to us that REX do more than simply talk about how new technology is changing real estate, but that we're able to actually demonstrate positive change for our attendees."
RESAAS will be attending, exhibiting and socially powering the REX event in Fort Worth, Texas from June 2 to 5, 2013. The social network for real estate professionals, mortgage specialists, home buyers and sellers is designed to allow real-time updating of property listings as well as the ability to sync with social media sites such as Facebook (NASDAQ:FB) and Twitter.
"Attending REX is an amazing opportunity for RESAAS to connect directly with an audience of real estate professionals who are passionate about evolving and learning more about social media in the real estate industry," said RESAAS’ COO Michael St. Hilaire.
"We are excited to show agents the power of using RESAAS in order to share their knowledge and listings with other real estate professionals as well as their clients."
The 4th annual REX event, hosted by HousingWire, has seen over 6,000 real estate professionals attend previous years. This year, the event is expected to draw even more attendees than in previous years.
"We are very excited to have RESAAS onboard as both the provider of REX 2013's social network and a platinum-level sponsor of the event," said HousingWire president Richard Bitner. "It's clear that RESAAS is close to a true tipping point and nothing would be more exciting for us than to help accelerate that."
Indeed, earlier this month, RESAAS signed on California-based real estate firm, Intero Real Estate Services and Welcome Home Nevada Realty, which serves North Las Vegas, Las Vegas, Henderson, Green Valley, Silverado Ranch, Anthem, McDonald Ranch, Southern Highlands and many other regions.
The company has so far made significant headway on the West Coast, also recently signing Southern California-based real estate firm Modern Realty, which came just a few days after the signing of the region's Vernazza Realty.
In March, the company started to add real estate agencies in the East, taking on Montreal-based real estate firm Profusion Realty, which is known for its work in the high-end real estate market in the Greater Montreal Area.
That followed on the heels of a busy February for RESAAS, when it brought on Southern California-based real estate firm Parker Properties, Royal LePage Kelowna and California's Century 21 Adobe Realty.
It has also brought on real estate agency OC Homes Realty from Southern California, Century 21 In Town Realty in Downtown Vancouver, and Southern California real estate firm Star Real Estate South County, this year.
Shares of the company were up 16.67 per cent, or 10 cents, as at about 10 a.m. EDT, trading at 70 cents.