Tuesday, 4 June 2013

Snipp Interactive teams up with Burger King to launch new mobile campaign in the Middle East

Mobile marketing firm Snipp Interactive (CVE:SPN) says it has launched a new mobile campaign in the Middle East for Burger King, after just last week announcing an 85 per cent hike in first quarter revenues on the back of new sales channels and clients. 
According to a statement released Tuesday, Snipp has created 'Go Mega' - an interactive shootout-style soccer game that can be played from any mobile device. 
The company, which works with several major brands to market products through mobile, said consumers are encouraged to scan the QR codes printed on Burger King boxes to launch the soccer game. The customers are then automatically entered into the grand prize contest by creating a user profile and entering a code on the box. 
The top three eligible scorers will be awarded two tickets to Spain to watch a Spanish Soccer League match in Barcelona. 
Snipp, which designed and developed the HTML5 mobile site and provided strategic advice, said the game also encourages people to share with friends and family through social media channels. 
The mobile marketing firm's soccer game follows another initiative for the company in the Middle East, that is 'Snipp Khayal' - which Snipp says is an augmented reality experience for brands. 
"We are thrilled to have worked with Burger King to launch this game in the Middle East. It is a simple, yet effective way to capture hungry consumers and provide incentives and sweepstakes to reward them," said CEO of Snipp and co-founder, Atul Sabharwal, in the release.  
"Coupling the game with a sweepstakes makes this an extremely effective initiative by Burger King to engage its on-the-go consumers."
Headquartered in Washington, D.C. and established in 2007, Snipp has provided its services to several Fortune 500 companies and other major brands, advertising agencies and publishers, including Wal-Mart (NYSE:WMT), Ford (NYSE:F), Wendy's (NASDAQ:WEN) and Campbell Soup (NYSE:CPB). It also worked on new campaigns last year with Taco Bell & ESPN, Meredith Corp, Arm & Hammer, and James Hardie, and launched Snipp in Mexico and the Middle East, executing successful campaigns in both markets. 
The company said last week that several key initiatives are expected to bear fruit for Snipp, any one of which can drive significant revenue and profitability gains, including an organic acquisition strategy, the launch of new products and the continued development of its overseas relationships.
Its sales jump in the latest quarter was attributed to new sales channels, additional sales contracts from existing customers, as well as new clients and the launch of new products like SnippCheck - a mobile receipt processing service - and SnippWine. 
The company figures that as an increasing number of people spend more time carrying out traditional web-based activities such as shopping and social interaction on their mobile devices, every company will need to start implementing a "mobile optimized layer" for their business to support this growing trend. 
"The Go Mega campaign resulted in a significant growth in our social media sites and increased our interactivity with the customers. With Snipp's help we were able to prove, let's say, that although we are the best in making burgers, we can also try to be the best in engaging with nice, simple ideas with our guests, our customers," said marketing director at Burger King Kuwait, Angelos Arampatzis, in the release. 
Shares of Snipp were trading at 9 cents on Tuesday late morning. Its stock has advanced almost 30 per cent this year.

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