RESAAS Services (CNSX:RSS) (OTCMKTS:RSASF) has added another feather to its cap with the announcement Friday that the Vancouver-based social network for real estate professionals had been selected by the National Association of Hispanic Real Estate Professionals (NAHREP) to create an exclusive group on the RESAAS platform for their upcoming National Convention.
NAHREP, the largest minority trade association in the real estate industry, will be utilizing RESAAS to create an exclusive group for the organization’s National Convention & Latin Music Festival, scheduled to take place September 29th to October 1st in Los Angeles, California.
The annual fall meeting is the largest gathering of Hispanic practitioners in the real estate and housing industry.
The Association anticipates 3,000 attendees from amongst the real estate, mortgage, insurance and settlement services professionals who cater to the U.S. Hispanic homebuyer market. Also expected to attend and participate in the general sessions and breakout workshops are executives from leading Fortune 100 companies, elected leaders, government officials and the top producing Hispanic real estate brokers.
All conference attendees, sponsors and NAHREP staff will receive profile pages on RESAAS and will be networked together into the exclusive NAHREP Convention group to connect with fellow event attendees and communicate with one another in advance of, during, and after the live event.
“We are excited to incorporate the RESAAS social network into our National Convention & Latin Music Festival,” said NAHREP president, Juan Martinez. “This platform will be another added value, which will enhance our efforts of connecting NAHREP members in a forward-thinking social setting.”
The Association, which aims to advance sustainable homeownership for Latinos by educating and empowering the real estate professionals who serve the community, has more than 20,000 members and 38 chapters across the country.
“We are really looking forward to this event, and are excited to work with NAHREP to make the event a success,” said CMO ofRESAAS, Michael St. Hilaire.
RESAAS’ platform, designed to allow real-time updating of property listings as well as the ability to sync with social media sites such as Facebook (NASDAQ:FB) and Twitter, has taken off in North America, where RESAAS has added a broker several times a month across Canada and the U.S. since opening for business at the start of the year.
The real estate social network designed specifically for the real estate professional to connect and communicate in real-time allows for seamless real-time communication -- including for photos to be shared, news to be posted, and realtors to connect with other with real estate professionals on the RESAAS platform. The app automatically generates real estate workflow into social content known as ‘real estate broadcasts’ that is then instantly pushed out to the RESAAS platform and other social networks.
This is not the first high-profile industry affair RESAAS was chosen to lend its social networking expertise to – as recently as last week, the company announced it had been chosen by RE/MAX of Indiana to power their RE/MAX Day of Distinction, an educational and networking event which is expecting more than 500 agents and brokers from all corners of the state. That news came the week after the company announced it had been selected to partner with RE/MAX of New England for the Fall Agent Conference this year, joining forces to create a private group on RESAAS' social networking platform for the event.
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