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Friday, 27 September 2013
RESAAS chosen to add social media power to New York City Real Estate Expo
RESAAS Services (CNSX:RSS) (OTCMKTS:RSASF) has been selected to provide its social-media power to yet another high-profile event with the announcement late Thursday that its platform has been chosen to create an exclusive group for the upcoming New York City Real Estate Expo.
The Vancouver-based social network for real estate professionals was seen as a good social media counterpart for the expo, which is expected to attract more than 3,500 professionals representing all facets of the region’s commercial and residential real estate industry.
“The name of the game in real estate is networking, so this was a natural fit for the direction of our show’s online presence,” said the Expo’s show director, Anthony Kazazis.
The NYC Real Estate Expo, the fifth iteration of which is coming up in early October, is New York’s only full-scale real estate exposition and conference geared exclusively towards real estate and real estate-related professionals.
All NYC Real Estate Expo attendees and speakers who useRESAAS will receive profile pages on the platform and will be networked together privately, to easily share activity and connect with other event attendees from all over the United States and surrounding countries.
RESAAS’ platform, designed to allow real-time updating of property listings as well as the ability to sync with social media sites such as Facebook (NASDAQ:FB) and Twitter, has taken off in North America, where RESAAS has added a broker several times a month across Canada and the U.S. since opening for business at the start of the year.
The real estate social network designed specifically for the real estate professional to connect and communicate in real-time allows for seamless real-time communication -- including for photos to be shared, news to be posted, and realtors to connect with other with real estate professionals on the RESAAS platform. The app automatically generates real estate workflow into social content known as ‘real estate broadcasts’ that is then instantly pushed out to the RESAAS platform and other social networks.
The Expo has a speaker lineup that includes such names as Faith Hope Consolo, the chairman of Douglas Elliman Real Estate; John Lam, the chairman and CEO of The Lam Group; and Michael Ashner, the chairman and CEO of Winthrop Realty Trust.
Exhibitors lined up for the event represent a cross section of the industry including commercial and residential real estate brokers, developers, mortgage companies, social media experts, and marketing firms.
“We look forward to empowering all of the New York City Real Estate Expo attendees by creating an exclusive group on the RESAASplatform,” said the company’s vice-president of communications, Danielle Sissons, in a release. “The NYC Real Estate Expo is clearly focused on technology in real estate, specifically with their technology village feature, and our team is excited to further enhance their efforts.”
This is not the first time RESAAS has been singled out to lend its social networking expertise to a high-prestige annual event – less than two weeks ago the company announced it had been chosen by the National Association of Hispanic Real Estate Professionals to create an exclusive group on the RESAAS platform for its National Convention, the annual meeting that marks the largest gathering of Hispanic practitioners in the real estate and housing industry. The same month the company announced it had been chosen by RE/MAX of Indiana to power their RE/MAX Day of Distinction, an educational and networking event which is expecting more than 500 agents and brokers from all corners of the state.