Digital Shelf Space Corp. (CVE:DSS) (OTCQX:DTSRF) said Wednesday that its partner, Montreal-based Mixed Martial Arts (MMA) World Welterweight Champion, Georges St-Pierre, will join the company as it opens the Toronto Stock Exchange market tomorrow.
Digital Shelf Space's fast growth has been driven by the success of the GSP RUSHFIT DVD home workout series starring St-Pierre.
Indeed, revenue for the third quarter alone was $669,533 - a 15 percent increase over the previous quarter and a 19 percent boost over the first quarter of 2011.
The home workout DVD fitness series has exploded in popularity recently, with Digital Shelf Space announcing earlier this month that the product has become the number one selling fitness DVD series of all time by a professional athlete, with more than 250,000 DVDs sold in only the first year of distribution.
The GSP RUSHFIT workout series was designed to appeal to those with an interest in MMA and MMA training methods, for an efficient home fitness workout program, with minimal equipment.
The product uses various MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.
"It has been a fantastic first 12 months working with the team at Digital Shelf Space, it feels great to be able to help fans around the world improve their health and fitness with GSP RUSHFIT," said St-Pierre.
"I am honored to open the TSX with my partners at DSS, it is a once in a lifetime opportunity."
CEO of Digital Shelf Space, Jeffrey Sharpe, added: "We are thrilled to have partnered with GSP on the GSP RUSHFIT program, and are excited about the opportunity and the privilege of opening the TSX together.
"We could not think of a better way to cap off our first anniversary as a public company as well as to celebrate the tremendous success we have had with our GSP RUSHFIT program in its first year of distribution."
As of the end of the third quarter, the company's GSP RUSHFIT DVD workout series had been placed in over 4,000 stores across Canada, beating its own initial target of 3,000 stores, and capturing over 80 percent of the key Canadian retail distribution channels available.
The fitness series is now represented in more than 90 countries around the world, through Digital Shelf' Space’s global distribution agreement with Northern Response.
In Canada, it is already carried by major retailers including Sears Canada, Zellers, Walmart, Future Shop, National Sports, Sports Experts, Sport Check, Best Buy, and Canadian Tire, and in the US by The Sports Authority and Academy Sports and Outdoors.
Plans for international expansion continue to move forward, said Digital Shelf Space, with the company currently in negotiations. President and CEO of the company, Jeffrey Sharpe, told Proactiveinvestors that he expects at least a few international markets to open up between now and the first quarter of next year as the company looks to extend the GSP RUSHFIT brand globally.
Digital Shelf Space is an independent creator, producer and distributor of home entertainment content and online delivery technology provider to digital retailers, content owners and aggregators.
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