Mobile marketing firm Snipp Interactive (CVE:SPN) has launched SnippAR, which allows marketers to provide their customers with augmented reality experiences.
With SnippAR (http://ar.snipp.com), users can unlock interactive content by holding the opened app in front of an augmented reality trigger. A trigger can be an image, physical object or certain geographic locations.
Applications include virtual visits, 360 degree tours, store and location finders, training and education programs, interactive maps, print-to-mobile activations, and virtual gaming, among many others.
The product debuted in the Middle East under the brand SnippKhayal, which is now available for download on iTunes and Google Play, with Lexus as its first client - a campaign that was first announced earlier this month.
According to the company's statement, it has received "vast interest" from the technology from top brands both regionally and globally, with Snipp expected to soon launch a specific augmented reality product for the North American market.
In the release, Snipp cited Student Talk, a specialized magazine in Kuwait published by the PH7 Publishing house, as one of the first users of SnippAR. Users downloaded and opened the Snipp Khayal app to unlock interactive videos within the magazine.
"Publishers in Kuwait are beginning to see the power of Augmented Reality. It is a great way to interact and engage with readers on a one-to-one level," said managing director of Snipp's Middle East office, Aya Kabbara.
"Magazines like Student Talk are positioning themselves as leaders in this emerging space by becoming early adopters of Augmented Reality technology."
The company has continually been adding to its mobile marketing toolbox as it figures that as an increasing number of people spend more time carrying out traditional web-based activities such as shopping and social interaction on their mobile devices, every company will need to start implementing a "mobile optimized layer" for their business to support this growing trend.
It recently launched SnippQR, a tool with which users can create an unlimited number of QR codes in high-resolution, print-ready formats.
Snipp said in May that several key initiatives are expected to bear fruit for the company, any one of which can drive significant revenue and profitability gains, including an organic acquisition strategy, the launch of new products and the continued development of its overseas relationships. Its sales jump in the latest quarter was attributed to new sales channels, additional sales contracts from existing customers, as well as new clients and the launch of new products like SnippCheck - a mobile receipt processing service - and SnippWine.
Headquartered in Washington, D.C. and established in 2007, Snipp has provided its services to several Fortune 500 companies and other major brands, advertising agencies and publishers, including Wal-Mart (NYSE:WMT), Ford (NYSE:F), Wendy's (NASDAQ:WEN) and Campbell Soup (NYSE:CPB). It also worked on new campaigns last year with Taco Bell & ESPN, Meredith Corp, Arm & Hammer, and James Hardie, and launched Snipp in Mexico and the Middle East, executing successful campaigns in both markets.