Digital Shelf Space (CVE:DSS, OTCQX:DTSRF) announced today that it has added Canadian Tire (TSE:CTC.A) to its fast growing list of retailers that will carry its GSP RUSHFIT home workout DVD series.
GSP RUSHFIT features mixed martial arts (MMA) champion Georges St-Pierre, and was designed to appeal to a demographic interested in MMA and its training methods. The DVD series aims to give both an efficient and effective workout at home, with minimal equipment, by using many MMA conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.
"We were very excited to learn from our global distribution partner, Northern Response (International) Ltd. that Canadian Tire, with over 480 stores across Canada, has chosen our GSP RUSHFIT workout series," said Jeffrey Sharpe, CEO and President of DSS.
"Being on the shelves at Canadian Tire starting this Fall is a feather in the cap for our GSP RUSHFIT product and gives consumers even greater accessibility and convenience to purchase the GSP RUSHFIT product."
The GSP RUSHFIT DVD series is now carried in Canada by major retailers including Sears Canada, Zellers, Walmart, Future Shop, National Sports, Sports Experts, Sport Check, Best Buy, and as of today, Canadian Tire. It is currently sold in the U.S. by The Sports Authority. The GSP RUSHFIT program is expected to be available in over 3,000 stores by the end of the third quarter.
In the six months ending June 30, 2011, the company generated sales of $1.14 million. Second quarter sales rose 3.6% sequentially, to $582,251 over the first quarter. These numbers are expected to improve further in the second half, as television ads just began airing in June and the number of stores selling GSP RUSHFIT continues to increase.
Over 25,000 copies of the DVD series have already been sold.
The product can also be purchased through the GSP RUSHFIT website (www.gsprushfit.com
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