Digital Shelf Space lists on US-based OTC market

Digital Shelf Space (CVE:DSS), responsible for the home workout GSP RUSHFIT DVD series, reported on Monday that its stock has begun trading on the US-based OTCQX International exchange, the highest tier on the OTC market.
The Vancouver-based company started trading today under the symbol "DTSRF", and said it will also remain listed on the TSX-Venture Exchange.
"Our OTCQX listing is another step toward continuing to improve the international recognition of the company and also increasing the trading liquidity of our common shares," said president and CEO of Digital Shelf, Jeffrey Sharpe.
The OTC Markets Group (OTC:OTCM) is a financial information and technology services company that provides the world's largest electronic inter-dealer quotation system.
In recent weeks, Digital Shelf has announced a number of distribution deals for its GSP RUSHFIT DVD series, featuring mixed martial arts (MMA) champion Georges St-Pierre, with the series to be available this fall at Sears Canada, Zellers, Sports Chek and U.S. sporting goods retailer Sports Authority.
The fitness workout series, which launched in December 2010, is designed to appeal to a demographic interested in mixed martial arts and its training methods, and aims to give both an efficient and effective workout at home, with minimal equipment.
The program uses many mixed martial arts conditioning exercises, intense circuit style training and body weight training for fitness consumers to build muscle, cut weight and get in shape.
Mixed martial arts is one of the fastest growing professional sports segments, with the most recent Ultimate Fighting Championship event attracting 2.4 million viewers on Spike TV.
Digital Shelf is set on claiming a significant slice of the $60 billion health and fitness market, focused specifically on the lucrative and growing MMA industry and broader home fitness market.
The company is a producer of home entertainment content, and provides online delivery technology to digital retailers, content owners and aggregators. It sells digital downloads and streaming video formats online.
Shares of Digital Shelf Space traded at nearly 12 cents Monday morning on the Toronto Stock Exchange.